Tag Heuer eyewear and the Groupe logo commissioned us to re-design their eyewear display.
We worked on a range of display elements to suit any shop environment worldwide from a single frame display to a shop-in-shop display tower.
This single frame display is a part of the system, and is made of two pieces of folded aluminium, which are clipped together after shipping. The very light weight and sharp lines reflects the avant-garde style and the engineered precision that is paramount to all Tag Heuer products.
Eyewear Package: Tag Heuer introduced their latest “Kalibre” concept eyewear. The case for this unique folding frame had to be differentiated from the competition.
We designed it as both a container and a dispenser, with a spring-loaded lid to be used with one hand while driving.
The cylindrical shape is adapted to car cup holders so it can be stored safely, ready to be used.
Also we worked a range of leather goods including the reversible belt series.