In March 2023 Polaroid launched an all new visual identity system for their growing family of instant film cartridges, and new product since.
We have collaborated closely with Polaroid's design team, chief design officer Ignacio Germade and director of product design Nick Woodley to renew the packaging system. This included devising a set of principles that distinguish the type of film, frame color or special edition, while maintaining a cohesive look that communicates Polaroid’s brand.