Geedoo is a new hand cream brand that uses the sophisticated headspace perfume technique to extract fragrance from plants in the remote island of Geedoo.

They do this by applying delicate glass bells over live flowers, leaving them undamaged and thus protecting the local wildlife.

The visual theme is based around the idea of flowers as the focal point of scent.

Like an explosion, lines project from a central core and make up floral elements which are a central asset to the brand.

A combination of these expressive elements and a contrasting sober wordmark in a central strip make up the package design.

The system includes several color combinations to differentiate fragrances.

The specially designed cap creates a wide tapering base which suggests to stand the tube upright on the counter. It also has an extra function as a hidden foil piercing tool, which can disappear from view once it has achieved its function. We have created a unique three-dimensional asset that reinforces the overall visual identity.

All these elements combine to tell the story of a brand which is subtle and subdued, but embraces the exuberance of wild flowers with high contrast of black and white.

Marketing & Brand Strategy Partner : Alicce9